Case Study 1

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WHO: eSommelier

WHAT: Designed and engineered by Media Access Solutions, eSommelier is the first residential, integrated Wine Management Solution that gives wine lovers unprecedented access to their wine collections. Via a simple to use touch screen interface, collector's can search their entire wine cellar from anywhere in their home or abroad.

WHY: Seeking exposure in the luxury and affluent markets as well as the custom electronics and wine industries, eSommelier hired Caster to increase product awareness and brand recognition for their touch screen wine management system.

HOW: Focusing first on the unique solution the eSommelier wine management system provides, Caster integrated user reviews, wine cellar installations and product placements in key media outlets ranging from The New York Times to Wine Enthusiast to tell their story and build a unique distribution and dealer network. With the launch of the company's proprietary concierge service, customer reviews and case studies shared the experience of building and inventorying wine cellars ranging from 800 to 15,000 bottles. eSommelier is currently on the verge of launching their new interface with distinct feature sets and enhanced usability. For this launch, Caster is developing a multimedia PR campaign designed to show off the sleek, intuitive new wine management interface - officially introduced at the 2009 Food & Wine Classic in Aspen, CO. The campaign will integrate traditional PR and social media, with online demonstration sites to allow press and users to review the new system virtually.

ROI: Since their launch, eSommelier has solidified its brand position as the state-of-the-art wine cellar management system. The company has secured angel funding, partnered with boutique winemakers for exclusive offerings to its high profile customer base, and installed systems all over the world. With targeted coverage that has included everything from industry trades to mainstream consumer publications and top ten news outlets to wine Blogs, eSommelier's campaign results have increased annually.