The relevance of public relations has changed in recent years. More and more companies approach us looking for ways to augment their marketing efforts and rise above the clutter. As an agency, we too have evolved. Our PR programs are a marriage of today’s relevant consumer influences, such as social networking and community building, with traditional media initiatives, such as press tours and relationships.

At Caster, we successfully launch new products and revitalize existing ones and we do it in a variety of ways.

We build brands We shape opinions We create communities We generate groundswell We drive word of mouth We build relationships We educate audiences We deliver results

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Traditional PR

Caster has launched new products, new companies, new categories and new programs by developing PR strategies targeted at core and vertical media markets that deliver messages to existing and potential customers. From press releases to product reviews and from pitching to case studies, Caster embraces traditional PR methodologies as foundational aspects to every PR program. But more importantly, our team draws on extensive media relationships to tell stories that generate interest, drive traffic and build buzz.

• Messaging and media strategy documents
• Authorship of all press materials, including press releases, bylined articles, white papers, backgrounders, fact sheets, bios, FAQs, award submissions, and more
• Product reviews and reviewer guides
• Story pitching to print, online, and broadcast (TV/Radio) journalists
• Placement in product guides, holiday guides, gift guides, etc.
• Thought leadership through speaking engagements, panels, education, social responsibility programs

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Social Media

As today’s print and news mediums shrink, Caster realizes the importance of the web and its ability to influence audiences both large and small. We integrate social networking with other PR/marketing activities to create a social web program that generates feedback, pushes brand awareness, and demonstrates thought leadershipWe believe social media empowers the individual and creates communities and is critical to keeping your finger on the pulse of what’s happening next.

• Influencer programs including social networking, word-of-mouth and grassroots outreach efforts in both online and traditional mediums
• Daily monitoring of blogs, forums, online news and social networks
• Creating and maintaining social networking sites to interact with customers and build brand reputation
• Utilizing social bookmarking and forums to spread news, pictures and video and drive traffic to website and/or blog
• Building a successful and stable company blog; obtaining steady traffic streams, link backs, active comments and community participation

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Marketing & Branding

Recipe for Building a Great Brand

One talented Creative Director
One phenomenal design concept
Many late nights
Four to twelve boxes of take-out
Sugar in some form (chocolate, brownies, it varies)
Several dreams and visions condensed to one focused philosophy
A sense of humor
Concise, thoughtful, witty language
A reach-for-the-stars mission
One talented firm named Caster to tie it all together.

Caster is proud of our ability to build and market innovative and visionary brands. Using a collaboration of extraordinary design skills and dedicated strategy and messaging tools, we know what it takes to create clarity in the midst of noise. You want your identity to be uniquely your own - and so do we. We know how great brands are made.

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