Control4 Hires Caster Communications as Agency of Record for Channel PR
Salt Lake City, UT - June 4, 2009 - Control4 Corporation, a leader in affordable, IP-based home control and entertainment systems, today named Caster Communications its public relations agency of record for all channel communications within the consumer electronics, building and Advanced Metering Industry (AMI).
Control4 is the platform for today's digital home and is the first company to make whole-home automation a practical option for any residence. The company makes everyday life easier by providing one-touch control of both new and existing electronics systems in the home. By allowing leading consumer electronics products to easily work together, Control4 provides effortless entertainment, comfort, convenience and peace of mind to homeowners everywhere. The company's affordable, easy-to-use software and hardware products enable home theater control, multi-room music, smart lighting, temperature control and security through a range of in-home and over-the-Web remote control technology.
Caster will assist Control4 in the company's tireless effort to bring home automation mainstream by making the digital home affordable and widely accessible. With pioneering initiatives that include education for custom integrators on energy management solutions, strategic channel partnerships, Home Area Network (HAN) solutions for the AMI, and one-touch suite control for the hospitality industry, Control4 has the technology, systems and services to bring control operating systems mainstream.Control4 will continue to grow its U.S. dealer base by establishing partnerships with manufacturers who offer best-of-breed systems that can work seamlessly with Control4.
"Control4's digital home operating system provides control and entertainment solutions that possess a unique combination of performance, affordability, scalability and ease of use, which enables us to appeal to a wide variety of homeowners," said John Yoon, Control4's vice president of marketing. "Our program with Caster will play an integral role in engaging business partners, from custom installers and manufacturers to builders and architects, each of whom will benefit from our growing digital home ecosystem."
Caster Communications provides public relations and marketing services for a wide array of companies and brands engaged in the custom installation channel. Caster's unique experience in the custom, building and energy spaces provides Control4 a partner who understands the unique nuances of marketing in specialty channels. "We are truly excited to work with a brand that exemplifies everything Caster has been messaging for years - particularly, that the digital home is here and it is real," said Caster President Kimberly Lancaster. "We've been talking about digital living, but it still seems so unachievable for most consumers. Control4's launch of its control operating system is going to change that and make it possible for homeowners. This is going to be fun!"
For more information on Control4, please visit www.control4.com.
Copyright (C) 2009 Control4 Corporation. All rights reserved. Control4, the Control4 logo and Everyday Easy are registered trademarks or trademarks of Control4 Corporation in the United States and/or other countries. Other names or brands may be claimed as the property of others.
Control4 (CTRL) is a leading provider of automation systems for homes and businesses, offering personalized control of lighting, music, video, temperature, security, communications and similar functionalities into a unified home automation solution that enhances the daily lives of its customers. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure. More than 75% of Control4's consumers have integrated two or more functionalities with Control4's solution, which is available through more than 2,800 custom integrators, retail outlets, and distributors in over 80 countries. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world.