Caster Communications is one of those rare "PR companies" that actually knows the custom installation industry. They don't just write press releases and serve as secretaries to their clients' marketing managers. They know what they're talking about, and they understand the needs of specific members of the press -- which reporters need their hands held in matters of technology, and which ones want to dive right into the nitty gritty. They are quick and responsive and they don't waste my time.

Julie Jacobson
 Co-founder of EH Publishing and editor-at-large
CE Pro magazine

I've dealt with Caster Communications for years now, preparing coverage for magazines as diverse as Rolling Stone, Cigar Aficionado and Popular Science. I've always found they have a good sense of what's right for my editorial needs - they don't waste my time with irrelevant products or off-target pitches. When I do need to receive product or information, they deliver with impressive speed. And there's one more significant plus: they're a fun group to work with.

Steve Morgenstern
Freelance

At Paradigm, we require a PR partner that is as passionate about our business as we are and is able to understand the nuances of how our brand fits into the market and how to infuse it into today’s media culture. We have found that in Caster.

Mark Aling
Director of Marketing
Paradigm

Caster Communications does a fantastic job of representing its clients, which works to both the clients' advantage and mine. They take the time to understand the publications I write for. That's rare these days -- and it makes me much more receptive to their pitches.

Brent Butterworth
Industry Icon

After graduating from college with a degree in journalism many years ago, I made a personal rule to hold public relations people at an arm’s length. I first broke that rule when I married my wife. Later I got to know the folks at Caster Communications and found that I could maintain my journalistic integrity while simultaneously being pretty good friends with a group of top-quality PR people. Kim Lancaster and her team are great at their jobs and great friends as well.

Jeremy J. Glowacki
Editorial Director
Residential Systems magazine

Caster is the most progressive Public Relations firm in the Custom Electronics market. With a dedicated team consistently developing fresh ideas, this company has the resources and the foresight to propel a brand to the top of its category. Caster’s media relations, innovative event planning, and top-notch messaging were instrumental in the growth and continued recognition of our brand.

Brian Paper
VP Business Operations / co-Founder
Niveus Media, Inc

As an Editor covering a category defined by constant change, I depend heavily on having access to the latest news and information on the best brands. Caster excels at keeping me connected with its exclusive list of  top clients.

Shane Buettner
Editor-in-Chief
Home Theater magazine

Caster is an expert at introducing new products and supporting other marketing initiatives that will build the brand in expected and unexpected places.

Bob Hana
Former Vice President
Runco

Over the years I've found the team at Caster Communications to be courteous and professional. Whether I am asking for a photograph or a quote on a tight deadline, Caster always seems to deliver. When Caster pitches a story idea, the suggestions are realistic and based upon the conditions that exist in the current industry market. Most of all, Caster knows when to be aggressive and when not to be aggressive when dealing with me.

Robert Archer
Senior Editor
CE Pro and TecHome Builder magazines

Everyone at Caster is a joy to work with. They get back to you right away, and are seemingly always working.

Geoffrey Morrison
Editor-in-Chief
Home Entertainment magazine

Caster is an extremely professional organization that produces real results. We were able to measure the effectiveness of all our media campaigns through their detailed reports and media hits. I appreciated the drive, intensity and willingness to go above and beyond any challenge we set before them. I would recommend Caster to any company who is looking to increase brand awareness and create a positive image for themselves.

Lisa Maughan
Former Marketing Manager
Exceptional Innovation