Screen Innovations (SI), the leader in projection screen technology, recently announced the signing of Caster Communications, Inc. as it public relations agency of record. Caster has begun to implement a national PR campaign to broaden awareness of Screen Innovations and its products.
“We are very excited that our growing business has allowed us to hire Caster Communications,” said Ryan Gustafson, president of Screen Innovations. “Caster knows the marketplace better than anyone else and their knowledge and experience will help take SI to a whole new level.”
Based in Austin, TX, Screen Innovations is the leader in projection screen technology. SI develops the most advanced projector screens that effectively address evolving consumer demands for performance, value, and visual appeal-each strategically aligned with today’s demanding high definition HD projector screen trends.
SI’s exclusive technology for Black Diamond has changed the home theater landscape by delivering dramatically higher picture quality at sharply competitive prices. Black Diamond simultaneously enhances contrast, color saturation, depth of field, and video immersion in both bright and dark environments. This represents a quantum leap forward in combined performance and versatility.
Caster Communications provides public relations and marketing services for a wide array of companies and brands engaged in the custom installation channel. Caster’s unique experience in this space provides Screen Innovations a partner who understands the unique nuances of marketing in specialty channels. For more information about Screen Innovations, visit www.screeninnovations.com
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Kimberly Lancaster, founder of the Green Life Smart Life (GLSL) project, will be a speaker at this year’s Greener Gadget’s Conference on Feb. 25th in New York City. Speaking on the “Green Living Begins at Home” panel, she and four other industry experts will discuss sustainable design strategies and tips for creating plans for a home that is both high-tech and green.
The GLSL project was designed to demonstrate the implementation of green building techniques and smart home technologies to achieve LEED®for Homes certification. Not only did the project achieve LEED® for Homes certification, but was rated by the US Green Building Council as Gold certified. The Narragansett, RI 4529 sq/ft home scored 92.5 out of 136 points and is the first LEED-H Gold home in RI and only the second completed LEED-H project in the entire state.
“Every day we make choices about what we are going to reuse, recharge and recycle in our home. By being aware of the impact of the choices you make, whether it is the amount of energy a device consumes or where it ends up at end of life, we can all minimize our environmental footprint,” stated Lancaster.
Lancaster is also the President and founder of Caster and her team provided the development and marketing for the Green Life Smart Life project.
The Greener Gadgets Conference, sponsored by the Consumer Electronics Association (CEA) will cover issues on energy efficiency and sustainable design, along with innovative advances in packaging and product manufacturing to end-of-life recycling solutions. It will emphasize ways in which electronics make a major impact by utilizing renewable energy in developing nations.
An unpretentious, two-story, yellow-sided building tucked off Main Street in the South Kingstown village of Wakefield is home to a small staff with big connections. The firm works with some of the largest media companies in the world and handles public relations accounts for corporations across North America.
Welcome to Caster Communications: a public relations firm bent on making its presence – or at least that of its clients – felt nationally.
That company and its owner, Kimberly Lancaster Hageman, specialize in representing green consumer-electronics companies. For Lancaster Hageman, marketing products that contribute to a greener world is as much about a paycheck as a personal desire.
“I have this vision of being able to make a difference and really change the world – or maybe Rhode Island,” Lancaster Hageman said.
Click here to view the online article or check in the Photo Gallery – under the heading “Caster Press” for the aricle in full.
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