The Latest
Unlocking B2B Content Marketing Success: Strategies That Drive Conversions
If you’re responsible for overseeing B2B marketing, you know that attracting clients isn’t just about flashy ads or catchy jingles. It’s about crafting meaningful conversations and building relationships—and that’s where we excel. At Caster, we specialize in turning informative content into lasting business relationships. According to LinkedIn’s B2B Marketing Benchmark from June 2023, lead generation […]
“Does This Need a Press Release?” A Checklist for Evaluating Newsworthiness
When a company has something to say, issuing a press release is often the go-to move. It’s understandable: press releases are a perfect vehicle for quickly, effectively, and accurately briefing the press on significant developments. I’ll be honest – they’re kind of awesome, and they’re one of my favorite genres to write. While press releases […]
How to Pinpoint Your Perfect Audience
Have you ever been presented with an ad on social media and thought, “How did my phone know that I needed this before I did?” Because I sure have. As a Gen Z female who scrolls TikTok in replacement of evening TV, I’ve been targeted by ads promoting products that would satisfy wants I’ve merely […]
A Short Story About Long-Tail Keywords…and Why They’re Important
Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.” While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]
How Caster Supports Clients at Trade Shows
I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]