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A Short Story About Long-Tail Keywords…and Why They’re Important

Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.”  While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]

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How Caster Supports Clients at Trade Shows

I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]

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Leveraging Awards in your PR Strategy

Between the months of November and February every year, Awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Emmys to the SAG Awards, Grammys […]

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Embracing a Partnership: Integrating a PR Agency with Your Team

Once upon a time, I worked on the internal side of the marketing and communications world, and the idea of bringing in a PR agency felt like inviting a stranger to your family dinner. But now, as someone who’s danced on both sides of the floor, I’ve learned that this “stranger” can quickly become one […]

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Perfecting Pepcom – A PR Guide to Pitching Press around CES

As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]

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