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What We Do The relevance of public relations has changed in recent years. More and more companies approach us looking for ways to augment their marketing efforts and stand out from the clutter. As an agency, we too have evolved. Our PR programs are a marriage of today's relevant consumer influences, such as social networking and community building, with traditional media initiatives, such as press tours and relationships. At Caster, we successfully launch new products and revitalize existing ones and we do it in a variety of ways.
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