TRADITIONAL PR

Caster has launched new products, new companies, new categories and new programs by developing PR strategies targeted at core and vertical media markets that deliver messages to existing and potential customers. From press releases to product reviews; from pitching to case studies, Caster embraces traditional PR methodologies as foundational aspects to every PR program.

• Messaging and media strategy documents
• In-house authorship of all press materials, including press releases, bylined articles, white papers, backgrounders, fact sheets, bios, FAQs, award submissions, and more
• Product reviews and reviewer guides
• Story pitching to print, online, and broadcast (TV/Radio) journalists
• Placement in product guides, holiday guides, gift guides, etc.