SOCIAL MEDIA

As today's print and news mediums shrink, Caster realizes the importance of the web and its ability to influence audiences both large and small. It's no longer about simply emailing a press release - it's Tweeting, digging, Facebooking, and YouTubing your story to create a groundswell of information. We believe social media empowers the individual and creates communities and is critical to keeping your finger on the pulse of what's happening next.

• Influencer programs including social networking, word-of-mouth and grassroots outreach efforts in both online and traditional mediums
• Daily monitoring of blogs, forums, online news and social networks
• Creating and maintaining social networking sites to interact with customers and build brand reputation
• Utilizing social bookmarking and forums to spread news, pictures and video and drive traffic to website and/or blog
• Building a successful and stable company blog; obtaining steady traffic streams, link backs, active comments and community participation